Blog - Confidence Interval

What GMP Partner status means, why it matters for analytics and marketing technology projects, and what it means for the clients we work with.

Browser-based tracking is quietly degrading the conversion data agencies report to clients. Here’s why server-side tracking is the competitive opportunity hiding in plain sight — and how agencies can close the gap.

If you sell subscriptions online and you’re running Google Ads, you should be using Offline Conversion Import. Without it, you’re missing a powerful optimization signal:…

The conversation started the way these things usually do: “The site feels slow.” Recently, a banking launched several site updates. The development team reported a…

When a major banking client came to us after yet another botched website migration, they were frustrated. Their internal team managed hundreds of redirect rules…

Differences from GA3 and how to interpret reports  Introduction:  With the switch to GA4, many clients come to us for guidance on how to compare…

The General Data Protection Regulation (GDPR) isn’t just legal jargon—it’s a critical part of running a trustworthy and legally sound online presence. Whether you’re launching…

Note: This implementation is performed on a WordPress website using a pre-2023 Cookiebot account with a Plus plan. The steps should be similar for other…

A foundational look at how search engines work and what that means for your SEO strategy.

In the analytics world, data collection is extremely important; Any time someone gets the wrong answer from their data (or no answer at all) they lose confidence…