Our Services

We pride ourselves in getting your analytics to a place where you can control it and use it for your company’s benefit.
Analytics Life Cycle
Phase 1

Discovery

Some companies know exactly what they need from their analytics solutions, but others are new to analytics or they are building a project that has unique analytics requirements. Our discovery process aims to establish clear expectations regarding cost, effort, and deliverables. Our proposals often include staffing assessments, project schedules, examples of reports, or results of data accuracy audits.

Phase 2

Measurement

Measurement planning allows decision-makers to think about how they define success Effective planning allows questions to be answered immediately when the data becomes available, with the push of a single button. Reports are built before the data becomes available; action plans educate your staff how to react to certain outcomes; you know immediately if there are data problems. Through this process, the questions you need answered are distilled to a minimum, requiring less implementation effort. And, your analysts are ready for the next project, fueled with information about the previous project.

Measurement planning reduces the cost of instrumentation and reporting, improving your ability to learn and execute efficiently.

Phase 3

Instrumentation

With a mix of web development, project management, and analysis experience, Confidence Interval is uniquely capable of not only planning/defining your web analytics instrumentation, but also writing the code.

Collecting information about your web traffic requires the installation of web analytics tags. Basic web analytics tags are very easy to install — virtually anyone can do it. However, some important user behavior cannot be tracked without the installation of custom tags. Implementation specialists provide clear, concise instructions to developers about where and how to install tags. Implementation specialists are proficient in dealing with these problems, and dramatically minimizing the cost associated with installing custom tags.

Technologies

We can provide instrumentation services to help you make the most of Adobe SiteCatalyst (Omniture) or Google Analytics in any environment:

  • Non-mobile web sites
  • Mobile web sites
  • iPhone apps
  • iPad apps
  • Android apps
  • Facebook tabs
Phase 4

Validation

Marketers need data and we make sure your data is there when you need it.

Companies who use data to make decisions must be able to trust their data. Confidence Interval has a unique understanding of the processes which lead to data integrity problems, and ways to prevent them. In order to collect data, marketers must rely on developers to install and maintain web analytics tags on web pages. Marketers often assume that tags will remain intact until intentionally removed by the marketer. But, tagging code can be -- and is frequently -- removed when changes are made to the web site, even when the the changes were intended to affect an entirely different part of the web site! By cooperating with developers and analysts, we can detect and fix problems before they affect production data.

Phase 5

Visualization and Reporting

Clear communication is crucial when it comes to data.

Our approach to data analysis starts with learning about your business and what truly affects the bottom line. We can help you navigate the world of data by creating dashboards or searching for hidden data gems. In the era of big data, it’s tempting to focus on data collection rather than analysis. But, if you can trust any of your data, you can focus your investment on thinking about data and how the data can help you. Our analysts can identify opportunities to expand your business using the data you already have. Clear communication is made possible by refining findings to their essence and showing relatable visualizations to get the point across. Whether you need to answer a specific question about your audience, or you just want to get smart using data, Confidence Interval can help.

Dashboards

When decision-makers need to keep a close eye on volatile metrics, nothing serves the need better than a dashboard. Many companies rely on sophisticated and complicated data warehouses, with teams of highly-paid data professionals pouring over requirements to create simple reports. Often, this process can be simplified. Instead of putting your web data into a data warehouse, let Confidence Interval bring your warehouse data into simple tools like Tableau and Excel.

Excel

Microsoft Excel has served the world of simple data analysis for decades. Many features of Excel are under-utilized, like VLOOKUP, INDEX, and ADDRESS. Having several years of Excel experience, Confidence Interval can take your Excel knowledge to the next level, automating reports which used to take months.

tableau

While Excel is incredibly powerful for some reports, its “big data” and data visualization capabilities have been completely eclipsed by Tableau. Tableau is a visualization tool which focuses on rapid business intelligence. Tableau can connect to big data sources like Hadoop and traditional data sources like Oracle, SQL Server, and SAP. And, it can transform complicated Excel dashboards into hands-off, web-based, automatically-updating reports which are available 24x7 to anyone in your organization. What used to take hours to update an Excel dashboard can now take minutes. Let Confidence Interval integrate Tableau into your organization and start saving time on your reports immediately.

data analysis

While dashboards are a quick way to routinely consume data, dashboards aren’t always the right solution. When learning is truly the goal, someone actually needs to spend time exploring the data, thinking and packaging the data into real information. Instead of complicated, multi-dimension graphs, we simplify each visualization to convey one — and only one — point. We precede visualizations with recommendations, so you’re never confused about what to do with the information. After spending time analyzing your data and preparing a brief PowerPoint presentation, our analysts can focus your efforts where they truly matter: your bottom line.

real-time analytics

Real-time analytics tools like ChartBeat promise up-to-the-second data about your web site. While this information can help you feel truly in touch with your data, real-time analytics can eliminate your hunger for true analysis. At Confidence Interval, we think the demand for real-time analytics is really a call for more frequent analysis.

Phase 6

Storytelling

Data becomes information when it is communicated in a simple and memorable way. Confidence Interval knows how to give meaning to your data by simplifying visualizations and providing contextual information. For example, a web site which has six thousand visitors in a month isn’t as memorable as a marketing department which is on track to exceed last year’s traffic volume by 10%. Let Confidence Interval tell your story so you make a powerful impression and take credit where due.

A La Carte Services
If this isn't the right process for you, we can bulid one that works for you using the services below.

Ad-Hoc Reports

Unless you have a dedicated analyst who uses your web analytics tool all day, even the simplest reports can take a long time to generate. Our analysts can retrieve reports very quickly, avoiding common hang-ups like deciding whether to report on Sessions vs. Unique Visitors, or the correct syntax to use for a search filter which uses Regular Expressions.

Tag Audits

Many companies don’t rely on data from their web analytics tool because they think the data is inaccurate. A tag audit can identify any incorrect data, so you’re able to take action and fix the issue right away. Audits are also helpful in recognizing whether the problem lies in the web analytics tool or how the data is being interpreted.

Campaign Management

When launching a new marketing/advertising campaign, it’s vital to collect the correct data in order to measure the campaign’s success. Make sure every touch point of your campaign is tracked correctly with our extensive experience tracking emails, micro sites, paid search ads, social posts, and more.

Conversion Analysis

If your web site allows visitors to take action toward a sale – whether signing up for an email list or adding something to a shopping cart – we can help you identify ways to make visitors more likely to move through the conversion funnel. Even better, we can project the impact of changes before any money is spent on design or development. Work smarter, not harder!

A/B Testing

Stimulate ideas in your design process by using A/B tests, where half of your visitors see one variant of your marketing (e.g. a red ‘buy now’ button), and half of your visitors see another version (e.g. a blue ‘shop now’ button). With clear knowledge about which option performed better, your company’s designers will thank you and their designs will improve.

Solution Designs

Many web analysts are skilled in running reports but are not skilled in designing a web analytics solution from scratch. We design solutions using industry best-practices which greatly reduce the effort and cost needed to report and present the data.

Third-party Tag Installation & Management

Companies with large web sites can become overwhelmed with the number of tags installed on a web site. It is common to have ten or more web analytics tools (paid search, retargeting, analytics, etc). Let us handle the installation and management of these tools, so that you can focus on your clients!

Excel

Microsoft Excel has served the world of simple data analysis for decades. Many features of Excel are under-utilized, like VLOOKUP, INDEX, and ADDRESS. Having several years of Excel experience, Confidence Interval can take your Excel knowledge to the next level, automating reports which used to take months.

Tableau

While Excel is incredibly powerful for some reports, its “big data” and data visualization capabilities have been completely eclipsed by Tableau. Tableau is a visualization tool which focuses on rapid business intelligence. Tableau can connect to big data sources like Hadoop and traditional data sources like Oracle, SQL Server, and SAP. And, it can transform complicated Excel dashboards into hands-off, web-based, automatically-updating reports which are available 24x7 to anyone in your organization. What used to take hours to update an Excel dashboard can now take minutes. Let Confidence Interval integrate Tableau into your organization and start saving time on your reports immediately.

Data Analysis

While dashboards are a quick way to routinely consume data, dashboards aren’t always the right solution. When learning is truly the goal, someone actually needs to spend time exploring the data, thinking and packaging the data into real information. Instead of complicated, multi-dimension graphs, we simplify each visualization to convey one — and only one — point. We precede visualizations with recommendations, so you’re never confused about what to do with the information.

After spending time analyzing your data and preparing a brief PowerPoint presentation, our analysts can focus your efforts where they truly matter: your bottom line.