Accountantable
Analytics
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We are a web analytics consulting firm focused on helping businesses take control of their data, allowing them to make good decisions about their online marketing and sales strategy.

Analytics Life Cycle

We believe in helping you establish a trusting relationship with your data.

Discovery

Our discovery process aims to establish clear expectations regarding cost, effort, and deliverables. When we’re done discovering, we will provide your company with a proposal which clarifies the problem we’re trying to solve.

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Measurement Planning

Web analytics isn't about just collecting and reporting data. It's about strategizing on how you can use the data to drive decisions.

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Instrumentation

By using tools like Omniture and Google Analytics, we can integrate closely with your existing IT team to find creative ways to discover the intent of your audience.

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Validation

It's easy to run a report when you have data. But, have you ever tried running a report only to learn that the data has been missing (or incorrect) for several weeks or months? We use a combination of automated and manual testing to ensure there are no surprises when you run reports.

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Visualization & Reporting

If you can trust your data, you can focus your investment on thinking about data and how the data can help you. Our analysts can identify opportunities to expand your business using the data you already have.

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Storytelling

Data becomes information when it is communicated in a simple and memorable way. We know how to communicate meaning with your data.

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Technologies
We work with the tools you use and help you use them to their fullest potential. We are experienced in the following environments:
  • Google Analytics
  • Omniture (also known as Adobe SiteCatalyst or Adobe Marketing Cloud)
  • Automated tag testing with Selenium
  • Analysis using Tableau
  • Analysis using Excel