I established Confidence Interval after realizing my unique background and skill set made me a very capable analyst. I have an extensive résumé in interactive marketing and a bachelor's degree in computer science. My background, along with experience in leading teams, allows me to not only understand what needs to get done, but to lead teams in measuring web interactions with outstanding precision. I understanding data, databases, web infrastructure, and programming.
Confidence Interval, LLC was established in September, 2012. We are growing our client base and proving our unique outlook on data collection and analysis.
Our goal is to make recommendations, predict outcomes, and investigate any differences between predicted and actual outcomes. Every recommendation is evaluated after it is implemented, either confirming or rejecting the knowledge on which it was based. We apply the scientific method to marketing and advertising.
- Adobe Certified Expert: Reports and Analytics
My name is Weston, but most people call me Wes. My background is in the fitness industry, where my focus on customer service, quality, and integrity made my work enjoyable. At Colorado State University I studied Biology, Chemistry and Mathematics, which eventually led me into fitness and the study of the human body. I have always had a knack for numbers and a keen eye for quality, which is what led me to the technology field. An opportunity at Confidence Interval arose, where my skills assure high-quality data collection and reporting.
I am a transplant to Colorado from the Northeast, and a business analyst who loves helping people use data effectively to make good decisions. My specialties are creating clear, concise reports and dashboards using best-practice data visualization techniques, as well as scenario modeling, forecasting, and process improvement. Outside of work, I enjoy skiing, trail running, and contributing to my community, including volunteering with Analyze Boulder, a meetup group for data enthusiasts.
I have a love for automation and programming. My career started as an embedded software developer for industrial control systems where I was part of international teams solving important problems every day. I specialize in development of automated testing tools, including software which tests web analytics tags. When I'm not slinging code, I am gourmet cooking, researching personal health (aka "bio-hacking"), and practicing martial arts (having most recently achieved a 2nd degree black belt in American Kenpo).